A connection can be achieved with your patient through matching and mirroring their body language and can be easily achieved from the outset. When a patient enters your practice, welcome them by shaking their hand, matching the pressure of their handshake, while maintaining eye contact, smiling and greeting them with their name.
Matching and mirroring simply means being more like your patient and, for the purposes of building rapport, it doesn’t matter whether you match (if they move their right leg you move your right leg) or mirroring (if they move their right leg you move your left leg). Observing the other person’s posture, for example the angle of their head or their body position, and subtly doing the same, or if they use hand gestures when they talk, you can make similar gestures back at them. The idea is to be similar whilst being subtle.
These integral elements of rapport-building will influence your patient’s mind to think unconsciously that you are like them, which in turn can create a sense of liking. It is human nature for us to like people who are like us, to buy from people we like, and we do not complain about people we like. Thus, rapport building is an essential part of effective communication, sales and handling patient concerns.