Well, we can use this to influence our family, our friends and our patients. Imagine that I asked a client, a patient to give me a referral or give me a Google review and I said, "Look, I've really enjoyed looking after you would you do me a favour? Would you leave me a Google review?"
If we take Langer's study, I'm likely to get a 60% acceptance. If I change that, and say, "I've really enjoyed looking after you, I would really appreciate it could you possibly give me a Google review, because many new patients find us by looking on the internet."
I have given a valid reason yet I've actually used the word because and what we know is the compliance goes up to nearly 95% by using that word 'because'.
So I've used 'because' and a valid reason, so I'm going to get a higher acceptance rate.
I also use this with my children when I request them to do something. Using the word because it encourages them subconsciously to comply with the request, irrespective of the validity of the reason for what it is I want them to do. Hey, Chester, please can you tidy up your room, because I'd like you to tidy your room? Chester complies much more than me saying hey Chester, tidy your room. So there's gonna be a lot of videos to demonstrate different language patterns, hypnotic language patterns, influencing language patterns. That enable you to serve your patients more. Enable you to serve your family and your friends and your loved ones more by influencing them ethically and with integrity to achieve a win:win situation between you and them. So I encourage you to explore, have a look at the videos be playful with this. See if it works for you. We know that it works generally out there so give it a go and visit us at theconfidentdentist.com. Thank you so much. Bye for now.
Thanks. Come and join us and learn more on our two day training courses called Influencing Smiles and join the website theconfidentdentist.com
Langer, E., Blank, A., & Chanowitz, B. (1978). The mindlessness of Ostensibly Thoughtful Action: The Role of “Placebic” Information in Interpersonal Interaction. Journal of Personality and Social Psychology, 36(6), 635-642.